[{"data":1,"prerenderedAt":212},["ShallowReactive",2],{"site-settings":3,"insight-turning-customer-calls-into-messaging-that-works":33},{"name":4,"created_at":5,"published_at":6,"updated_at":7,"id":8,"uuid":9,"content":10,"slug":24,"full_slug":24,"sort_by_date":25,"position":26,"tag_list":27,"is_startpage":18,"parent_id":28,"meta_data":25,"group_id":29,"first_published_at":30,"release_id":25,"lang":31,"path":25,"alternates":32,"default_full_slug":25,"translated_slugs":25},"Site Settings","2026-08-11T23:57:11.458Z","2026-09-03T23:47:20.114Z","2026-09-03T23:47:20.123Z",208089216888663,"a39b65e3-46fd-4011-80f2-74ab1466afff",{"_uid":11,"favicon":12,"component":19,"hubspot_portal_id":20,"zoominfo_websights_site_id":21,"google_analytics_measurement_id":22,"google_tag_manager_container_id":23},"7827dd1b-cc4e-47d1-96ce-e047a4eb6cf7",{"id":13,"alt":14,"name":14,"focus":14,"title":14,"source":14,"filename":15,"copyright":14,"fieldtype":16,"meta_data":17,"is_external_url":18},208677301879514,"","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F293813301494376\u002F180x180\u002F5008d266be\u002Fsticky_note_favicon.svg","asset",{},false,"site_settings","243307040","35e58408c41712102760","G-KBXJEWDEHG","GTM-W72X9QJR","site-settings",null,-20,[],0,"c029b672-c701-468e-90b6-3e6212c1d64b","2026-08-11T23:57:11.498Z","default",[],{"name":34,"created_at":35,"published_at":36,"updated_at":37,"id":38,"uuid":39,"content":40,"slug":203,"full_slug":204,"sort_by_date":25,"position":205,"tag_list":206,"is_startpage":18,"parent_id":209,"meta_data":25,"group_id":210,"first_published_at":36,"release_id":25,"lang":31,"path":25,"alternates":211,"default_full_slug":25,"translated_slugs":25},"Turning Customer Calls Into Messaging That Works","2026-07-16T22:55:50.435Z","2026-07-19T20:22:05.933Z","2026-07-19T20:22:05.949Z",198872885008797,"5b46a7cc-7a94-49db-9bcc-5467feb08119",{"_uid":41,"body":42,"title":34,"excerpt":194,"category":195,"og_image":196,"component":200,"seo_title":201,"published_date":202,"seo_description":194},"7a8c609b-e09c-4e5b-b92e-f7394595b13b",{"type":43,"content":44},"doc",[45,52,57,62,69,74,151,157,189],{"type":46,"attrs":47,"content":48},"paragraph",{"textAlign":25},[49],{"text":50,"type":51},"Messaging isn’t just copywriting; it’s pattern recognition. And pattern recognition starts by talking to customers early and often.","text",{"type":46,"attrs":53,"content":54},{"textAlign":25},[55],{"text":56,"type":51},"That’s why I don’t wait until I “need a quote” to start interviewing.",{"type":46,"attrs":58,"content":59},{"textAlign":25},[60],{"text":61,"type":51},"Instead, I build customer conversations into my workflow from the start, so I’m not just guessing what resonates, I’m hearing it firsthand.",{"type":63,"attrs":64,"content":66},"heading",{"level":65,"textAlign":25},2,[67],{"text":68,"type":51},"How I Turn Customer Calls Into Messaging & Case Studies",{"type":46,"attrs":70,"content":71},{"textAlign":25},[72],{"text":73,"type":51},"Here’s my step-by-step approach:",{"type":75,"attrs":76,"content":78},"ordered_list",{"order":77},1,[79,101,118,129,140],{"type":80,"content":81},"list_item",[82],{"type":46,"attrs":83,"content":84},{"textAlign":25},[85,90,92],{"text":86,"type":51,"marks":87},"Get Consent",[88],{"type":89},"bold",{"text":91,"type":51},"—Early Tailor questions to the persona, use case, and goal—whether I’m validating messaging or sourcing a story. 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They happen when customers are just… talking.",{"type":80,"content":141},[142],{"type":46,"attrs":143,"content":144},{"textAlign":25},[145,149],{"text":146,"type":51,"marks":147},"Use AI to Parse Patterns",[148],{"type":89},{"text":150,"type":51},"—I use Microsoft Copilot or ChatGPT to review transcripts and surface themes, phrases, and differentiators.",{"type":63,"attrs":152,"content":154},{"level":153,"textAlign":25},3,[155],{"text":156,"type":51},"One Call, Many Uses",{"type":158,"content":159},"bullet_list",[160,175,182],{"type":80,"content":161},[162],{"type":46,"attrs":163,"content":164},{"textAlign":25},[165,167,173],{"text":166,"type":51},"Sometimes a call turns into a ",{"text":168,"type":51,"marks":169},"case study",[170],{"type":96,"attrs":171},{"href":172,"uuid":25,"anchor":25,"target":25,"linktype":100},"https:\u002F\u002Fstickynotestrategy.com\u002Finsights-work\u002Fmessaging-that-moves-marketseven-your-competitors#:~:text=backed%20by%20proof%20points",{"text":174,"type":51},".",{"type":80,"content":176},[177],{"type":46,"attrs":178,"content":179},{"textAlign":25},[180],{"text":181,"type":51},"Sometimes it’s a quote in a deck.",{"type":80,"content":183},[184],{"type":46,"attrs":185,"content":186},{"textAlign":25},[187],{"text":188,"type":51},"Sometimes it’s just the sentence I needed to finally nail the homepage headline.",{"type":46,"attrs":190,"content":191},{"textAlign":25},[192],{"text":193,"type":51},"But every time, it gives me something stronger than guesswork.","Messaging isn’t about guessing; it’s about listening. 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