[{"data":1,"prerenderedAt":214},["ShallowReactive",2],{"site-settings":3,"insight-stop-saying-we-should-do-a-webinar-start-with-why":33},{"name":4,"created_at":5,"published_at":6,"updated_at":7,"id":8,"uuid":9,"content":10,"slug":24,"full_slug":24,"sort_by_date":25,"position":26,"tag_list":27,"is_startpage":18,"parent_id":28,"meta_data":25,"group_id":29,"first_published_at":30,"release_id":25,"lang":31,"path":25,"alternates":32,"default_full_slug":25,"translated_slugs":25},"Site Settings","2026-08-11T23:57:11.458Z","2026-09-03T23:47:20.114Z","2026-09-03T23:47:20.123Z",208089216888663,"a39b65e3-46fd-4011-80f2-74ab1466afff",{"_uid":11,"favicon":12,"component":19,"hubspot_portal_id":20,"zoominfo_websights_site_id":21,"google_analytics_measurement_id":22,"google_tag_manager_container_id":23},"7827dd1b-cc4e-47d1-96ce-e047a4eb6cf7",{"id":13,"alt":14,"name":14,"focus":14,"title":14,"source":14,"filename":15,"copyright":14,"fieldtype":16,"meta_data":17,"is_external_url":18},208677301879514,"","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F293813301494376\u002F180x180\u002F5008d266be\u002Fsticky_note_favicon.svg","asset",{},false,"site_settings","243307040","35e58408c41712102760","G-KBXJEWDEHG","GTM-W72X9QJR","site-settings",null,-20,[],0,"c029b672-c701-468e-90b6-3e6212c1d64b","2026-08-11T23:57:11.498Z","default",[],{"name":34,"created_at":35,"published_at":36,"updated_at":37,"id":38,"uuid":39,"content":40,"slug":207,"full_slug":208,"sort_by_date":25,"position":209,"tag_list":210,"is_startpage":18,"parent_id":211,"meta_data":25,"group_id":212,"first_published_at":36,"release_id":25,"lang":31,"path":25,"alternates":213,"default_full_slug":25,"translated_slugs":25},"Stop Saying ‘We Should Do a Webinar’: Start With Why","2026-07-16T22:55:52.760Z","2026-07-19T20:00:44.597Z","2026-07-19T20:00:44.614Z",198872894532005,"5ba7adce-b139-4526-8054-8931e5ecfb0a",{"_uid":41,"body":42,"title":34,"excerpt":198,"category":199,"og_image":200,"component":204,"seo_title":205,"published_date":206,"seo_description":198},"187235bd-33bb-46b7-b849-3ee60a03ec44",{"type":43,"content":44},"doc",[45,67,71,81,88,98,102,107,118,140,145,165,169,174,178],{"type":46,"content":47},"paragraph",[48,51,56,58,60,62,66],{"text":49,"type":50},"The #1 thing I hate hearing as a marketer is: “","text",{"text":52,"type":50,"marks":53},"We should do a podcast.",[54],{"type":55},"italic",{"text":57,"type":50},"”",{"type":59},"hard_break",{"text":61,"type":50},"\nThe #2? “",{"text":63,"type":50,"marks":64},"We should do a webinar.",[65],{"type":55},{"text":57,"type":50},{"type":46,"content":68},[69],{"text":70,"type":50},"Don’t get me wrong. I love a good podcast. I love a good webinar. But when I hear those words, I shudder. They’re not “snap your fingers” tactics",{"type":46,"content":72},[73,75,79],{"text":74,"type":50},"Both require a clear goal, a why, and a plan. And that’s just to create the strategy. That’s not even the ",{"text":76,"type":50,"marks":77},"bill of materials",[78],{"type":55},{"text":80,"type":50},".",{"type":82,"attrs":83,"content":85},"heading",{"level":84},2,[86],{"text":87,"type":50},"Why Founders Already Understand Strategy in Product Development",{"type":46,"content":89},[90,92,96],{"text":91,"type":50},"Founders know this instinctively when it comes to product. Nobody comes up to you and says, “H",{"text":93,"type":50,"marks":94},"ey, your product is cool, but I need you to add X feature",[95],{"type":55},{"text":97,"type":50},",” and you drop everything to build it.",{"type":46,"content":99},[100],{"text":101,"type":50},"You’re playing a bigger game: following a roadmap, building a foundation, making choices that ladder up to a vision.",{"type":82,"attrs":103,"content":104},{"level":84},[105],{"text":106,"type":50},"Starting With the Why: The Same Goes for a Webinar (or Anything in Marketing)",{"type":46,"content":108},[109,111,116],{"text":110,"type":50},"The same way you wouldn’t build a new product feature without a strategy, you shouldn’t run a webinar without a clear reason behind it. A webinar isn’t valuable just because it exists. It’s valuable when it ties into ",{"text":112,"type":50,"marks":113},"a goal",[114],{"type":115},"bold",{"text":117,"type":50},". 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But if you launch into a webinar just because it feels like you “should,” it quickly becomes busywork — and busywork rarely moves the needle.",{"type":46,"content":179},[180,182,186,187,188,190,194,195,196],{"text":181,"type":50},"Don’t start with ",{"text":183,"type":50,"marks":184},"format",[185],{"type":55},{"text":80,"type":50},{"type":59},{"text":189,"type":50},"\nStart with ",{"text":191,"type":50,"marks":192},"outcome",[193],{"type":55},{"text":80,"type":50},{"type":59},{"text":197,"type":50},"\nThen let format follow.","Webinars aren’t “snap your fingers” tactics. Learn why starting with goals, buy-in, and strategy makes the difference between busywork and impact.","Strategy & Positioning",{"id":201,"alt":14,"name":14,"focus":14,"title":14,"source":14,"filename":202,"copyright":14,"fieldtype":16,"meta_data":203,"is_external_url":18},199891489140941,"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F293813301494376\u002F1024x1024\u002Fe4819e3b66\u002Fstop-saying-we-should-do-a-webinar-start-with-why.png",{},"blog_post","Stop Saying ‘We Should Do a Webinar’: Start With Why| Messaging & GTM for Early-Stage Businesses","2025-09-30 00:00","stop-saying-we-should-do-a-webinar-start-with-why","blog-posts\u002Fstop-saying-we-should-do-a-webinar-start-with-why",-110,[],198184223050460,"80259bda-4d9c-45fe-99b0-83ab200fdad3",[],1788480115287]