[{"data":1,"prerenderedAt":123},["ShallowReactive",2],{"site-settings":3,"insight-3-reasons-social-still-belongs-in-your-gtm-strategy":33},{"name":4,"created_at":5,"published_at":6,"updated_at":7,"id":8,"uuid":9,"content":10,"slug":24,"full_slug":24,"sort_by_date":25,"position":26,"tag_list":27,"is_startpage":18,"parent_id":28,"meta_data":25,"group_id":29,"first_published_at":30,"release_id":25,"lang":31,"path":25,"alternates":32,"default_full_slug":25,"translated_slugs":25},"Site Settings","2026-08-11T23:57:11.458Z","2026-09-03T23:47:20.114Z","2026-09-03T23:47:20.123Z",208089216888663,"a39b65e3-46fd-4011-80f2-74ab1466afff",{"_uid":11,"favicon":12,"component":19,"hubspot_portal_id":20,"zoominfo_websights_site_id":21,"google_analytics_measurement_id":22,"google_tag_manager_container_id":23},"7827dd1b-cc4e-47d1-96ce-e047a4eb6cf7",{"id":13,"alt":14,"name":14,"focus":14,"title":14,"source":14,"filename":15,"copyright":14,"fieldtype":16,"meta_data":17,"is_external_url":18},208677301879514,"","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F293813301494376\u002F180x180\u002F5008d266be\u002Fsticky_note_favicon.svg","asset",{},false,"site_settings","243307040","35e58408c41712102760","G-KBXJEWDEHG","GTM-W72X9QJR","site-settings",null,-20,[],0,"c029b672-c701-468e-90b6-3e6212c1d64b","2026-08-11T23:57:11.498Z","default",[],{"name":34,"created_at":35,"published_at":36,"updated_at":37,"id":38,"uuid":39,"content":40,"slug":115,"full_slug":116,"sort_by_date":25,"position":117,"tag_list":118,"is_startpage":18,"parent_id":120,"meta_data":25,"group_id":121,"first_published_at":36,"release_id":25,"lang":31,"path":25,"alternates":122,"default_full_slug":25,"translated_slugs":25},"3 Reasons Social Still Belongs in Your GTM Strategy","2026-07-16T22:55:52.172Z","2026-07-19T20:07:51.595Z","2026-07-19T20:07:51.608Z",198872892123555,"73fc9b8b-5e2a-4df5-ae17-424d4bdad608",{"_uid":41,"body":42,"title":34,"excerpt":105,"category":106,"og_image":107,"component":111,"seo_title":112,"published_date":113,"seo_description":114},"ea63dc11-8082-44eb-9bd7-f56d3c8dfed9",{"type":43,"content":44},"doc",[45,51,55,59,65,69,75,79,84,88,93,97,101],{"type":46,"content":47},"paragraph",[48],{"text":49,"type":50},"Lately, I’ve been hearing the take that “social is dead.” I’m not buying it.","text",{"type":46,"content":52},[53],{"text":54,"type":50},"Yes, it may take 20 touches before someone fills out a form. That creates more noise, but each touch still counts, and a social impression is still a touch. It’s relatively low lift, and when those posts link back to your site, they even contribute to SEO and local relevance.",{"type":46,"content":56},[57],{"text":58,"type":50},"The real cost of abandoning social? You’ll need to make up those touches elsewhere: more email, more calls, more ads. And honestly, who wants to send another email if they don’t have to?",{"type":60,"attrs":61,"content":63},"heading",{"level":62},2,[64],{"text":34,"type":50},{"type":46,"content":66},[67],{"text":68,"type":50},"Here’s why social still earns its keep in an integrated go-to-market strategy:",{"type":60,"attrs":70,"content":72},{"level":71},3,[73],{"text":74,"type":50},"1️⃣ Passive Visibility That Stacks",{"type":46,"content":76},[77],{"text":78,"type":50},"Every post is another breadcrumb. Over time, those small moments of visibility add up.",{"type":60,"attrs":80,"content":81},{"level":71},[82],{"text":83,"type":50},"2️⃣ A Layer of Trust",{"type":46,"content":85},[86],{"text":87,"type":50},"An active social feed signals credibility. If someone checks your company out, a “quiet” feed can raise questions.",{"type":60,"attrs":89,"content":90},{"level":71},[91],{"text":92,"type":50},"3️⃣ A Distribution Channel",{"type":46,"content":94},[95],{"text":96,"type":50},"You’re already creating content—social gives you another way to share it and extend its reach.",{"type":46,"content":98},[99],{"text":100,"type":50},"No, social isn’t the sole growth engine anymore. But as part of a broader, integrated plan? It absolutely still pulls its weight.",{"type":46,"content":102},[103],{"text":104,"type":50},"Looking for ways to make social work harder for your GTM without burning cycles? That’s exactly what I help early-growth teams figure out.","Social media isn’t the sole growth engine anymore, but it still plays a crucial role in early-stage marketing. Here are three reasons it continues to earn its keep in an integrated GTM strategy.","Strategy & Positioning",{"id":108,"alt":14,"name":14,"focus":14,"title":14,"source":14,"filename":109,"copyright":14,"fieldtype":16,"meta_data":110,"is_external_url":18},199893145821484,"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F293813301494376\u002F1024x1024\u002Ffc892089d1\u002Fmarketing-funnel-with-social-icons.png",{},"blog_post","3 Reasons Social Still Belongs in Your GTM Strategy | Messaging & GTM for Early-Stage Businesses","2025-08-27 00:00","Discover why social media still matters for B2B startups. Learn three key reasons it drives visibility, trust, and content distribution in your GTM.","3-reasons-social-still-belongs-in-your-gtm-strategy","blog-posts\u002F3-reasons-social-still-belongs-in-your-gtm-strategy",-90,[119],"Go-to-Market Strategy",198184223050460,"05bc6d91-1346-4374-8739-ce8e6c60742b",[],1788480115358]